Anik Nandi.
//Case study·Production·Live

choto url - url shortener

Choto URL is a powerful yet simple URL shortening tool built to help users manage their links effectively.

Stack
06components
Shipped
05features
Frames
00captures
Status
LIVEin production
Choto URL - URL Shortener
01.

overview.

Choto URL is a powerful yet simple URL shortening tool built to help users manage their links effectively. Beyond just shortening URLs, it offers a suite of marketing tools including custom aliases, QR code generation, and click analytics.

The project was conceived as a utility to simplify sharing long, complex links. I developed the entire stack, focusing on speed and reliability. The link resolution engine is highly optimized to ensure practically zero latency during redirects.

Users can track the performance of their links, seeing how many times they've been clicked and from which geographic locations. This makes Choto URL not just a utility, but a valuable tool for digital marketers.

02.

the problem.

  • 01Generating unique short codes efficiently.
  • 02Handling redirect analytics (clicks, referrers).
  • 03Preventing abuse and malicious link shortening.
03.

approach.

  • 01Used base62 encoding for short IDs.
  • 02Implemented an asynchronous job queue for analytics processing.
  • 03Added rate limiting and Google Safe Browsing API checks.
04.

what shipped.

  • 01Custom Alias creation for branded short links.
  • 02Instant QR Code generation for every shortened URL.
  • 03Detailed Click Analytics (Location, Device, Referrer).
  • 04High-Performance Redirect engine.
  • 05User Dashboard to manage and edit links.
05.

stack.

PHPLaravelMySQLJavaScriptJqueryBootstrap
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